For 83 years, B & R Farms, LLC has grown and processed Blenheim apricots on their ranch in Hollister, California near the central coast. It is still a family owned and operated business today. The 3rd generation Jim Rossi and his wife Mari run the business with 4th generation, #3 son Brian, now joining the day-to-day operations, while their other sons, Philip and Scott help occasionally.
The matriarch, Elsie Rossi, was a constant face at weekly Farmers' Markets telling everyone about their wonderful dried Blenheim apricots. She sold at markets from the Bay Area to Santa Barbara for 20+ years but is now retired. “I started cutting apricots on my grandpa’s ranch when I was five. I love this life and wouldn’t trade it for anything!” She still takes time to show her great grandchildren about these apricots so they can become the 5th generation to run the family business.
Over time, the business has gone from selling from the back of a car to selling pallets of this dried stone fruit across the nation and overseas!
Farm Gift Store open Monday-Friday 9am-5pm.
Special events: Cozy Christmas Open House right on the farm- First 4 Saturdays of December 10am-3pm. Dec 1, 8, 15 & 22. Abundance of tastings, holiday gift packages, raffle and more.
Occasional tours conducted during annual summer harvest. Call for details.