AGRI TOURISM TRAINING PROGRAM
Project Code: ATDC/TRAINING0112014
Title: Training Course on Development, Promotion, and Marketing of Agri Tourism Products
Agri Tourism and Rural Tourism training programs
Three days Training Program Schedule dates
September 2014 : 12th -14th Sept 2014
October 2014 : 2nd - 4th oct 2014
November 2014 : 7th- 9th Nov 2014
December 2014 : 25th - 27th Dec 2014
Venue: Baramati Agri& Rural Tourism Training ,Research & Development Center, PALSHIWADI, Tal Baramati Dist Pune, Maharashtra, India
•To enhance participants’ knowledge and appreciation of the concept of Agri tourism as a strategy for increasing farm productivity and creating economic opportunities in rural areas;
•To equip participants with knowledge of the tools and techniques for and enhance their skills in planning, management, promotion, and marketing of Agri tourism projects and products; and
•To promote the development of Agri tourism and community-based, tourism-oriented enterprises in member countries as a way of increasing productivity and optimizing the use of local resources.
Agri tourism has tremendous potential for increasing farm incomes and stimulating the development of a dynamic, diversified rural economy. In many developed countries in Europe, the USA, and other more advanced countries in Asia, Agri tourism has become an integral part of the tourism industry. It is being pursued as value addition to farming and as allied business that enable farmers and rural communities to harness the optimal benefits of the multi functional nature of agriculture and natural resources in rural areas. This trend also gave rise to more demand for visitors’ accommodations and created opportunities for home stays and bed-and-breakfast types of businesses. The development of these interlinked enterprises also generated other benefits to rural communities such as better environmental and cultural awareness, preservation of cultural heritage sites, and agro biological diversity. Thus in those more advanced countries, some farms are developed not only for the production of food, fiber, and various agro products but also as tourism enterprises in the countryside.
Among India, Maharashtra State has one of the most successful tourism industries and its Agri tourism and home stay components have contributed to the development of the industry. Other state in India has huge potential for developing agritourism. To realize this potential, there is a need to create a critical mass of trainers, consultants, development planners, and entrepreneurs who can take the lead in disseminating knowledge and best practices in the development, promotion, and marketing of farms as tourism enterprises and/or as an integral part of the tourism package for both domestic and international tourists.
Scope and Methodology
The training course will follow a modular approach and consist of lectures, case studie