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What and where is the Missouri Rhine Valley? It’s the heart of Missouri Wine Country, the area along the Missouri River between St. Charles and Hermann. It includes the two most historic wine towns in the state – Augusta and Hermann – and the first American Viticultural Area (AVA) in the entire country. Yes, back in 1980, tiny Augusta beat out Napa Valley for the title of the first AVA in the United States. Many producers and artisans come from this area blessed with dozens of wineries, beautiful vineyards, scenic vistas, charming towns, and friendly people. The early German settlers chose this valley along the Missouri River because it reminded them of the Rhine River valley in Germany. That German heritage is still strong today and is reflected in many festivals and events throughout the area. This association was founded to bring it's members together to promote one another and the area. If you’re a local, chances are you haven’t played “tourist” in awhile and don’t realize how much there is to do and see right here in your own backyard. If you’re a visitor, welcome, and we hope you enjoy discovering the many tastes, sights, and sounds of the Missouri Rhine Valley.