Held annually in February, the San Antonio Stock Show & Rodeo is the largest regular season PRCA rodeo and one of the top 3 richest rodeos in North America. The event awards over $1,279,000 in prize money to its contestants each year. The event offers a family-friendly carnival, family fair, interactive and educational exhibits, a wildlife area, over 650 vendors for shopping, horse and livestock shows, auctions and sales of horses and other livestock, high impact PRCA Rodeo action, and live concert entertainment following each Rodeo performance.